November 2018 - Smart Convos
7 Ways a Chatbot Can Increase Your Sales

7 Ways a Chatbot Can Increase Your Sales

7 Ways a Chatbot Can Increase Your Sales

The latest marketing trend started gaining momentum in 2016 and will certainly continue through 2018 and beyond. Engaged-marketing is leading the strategy trends in communications marketing. No longer are newsletters, email and text messages sufficient to ensure a robust customer relations effort. The customer now insists on being engaged in real-time, anytime and in a meaningful way.

Chatbot technology is leading that trend. Chatbots are programs that mimic human conversation by using Artificial Intelligence (AI). They’ve been around for a while but the technology has come a long way from the 800 numbers leading you through a minefield of options. These days the technology is a lot more sophisticated, some sporting a high level of AI. Sometimes, it is almost impossible to tell the difference between Chatbots and actual human interaction.

The growing popularity of Chatbots lies in their versatility as they can perform varied tasks including provide content, facilitate a purchase and connect with customers.

There are several categories of your marketing strategy where Chatbots can be a benefit:

1) Customer Service

There is nothing more frustrating than holding the phone for more than half an hour waiting for customer service. However, Chatbot technology offers an innovative solution to that.

Technology has brought information and access to your fingertips and waiting on the phone for a simple answer is not an option. Especially when you consider that most service calls and complaints can be resolved fairly quickly. Chatbots allow for an instant resolution to complaints about information queries.

2) Customer Analysis

Chatbots can be programmed to track consumer behavior and purchase patterns. They have the ability to monitor data, thereby allowing you to make more informed marketing decisions.

In the long run, you will be able to save money as you will not need to outsource the analysis function. Also, the data will be more accurate as Chatbots are not prone to human error.

3) Personalized Promotions

During intervals in a customer service interaction, the Chatbot can generate and display personalized advertisements using the customer’s name and other information. Personalized promotions and advertising are proven to result in sales conversions.

4) Proactive Customer Interaction

Previous marketing trends focused on reactionary strategies and not proactive strategy. Companies never made much of an effort to reach out to customers, instead, they chose to respond to customers.

Chatbots are an innovative way to reach out to customers. A simple act of asking if the customer needs any assistance is a way of letting the customer know you are present and they are valued.

5) Site Feedback

Gathering feedback is vital to improve your overall strategy and for website optimization. Knowing the feedback from your customers will give you a better idea of low converting pages and to resolve the issue. A Chatbot is able to gather this information by asking simple questions.

6) Fostering Leads

Using the above-mentioned data can help you create customized messaging to guide the customer towards a final purchase. It is advisable to test your messaging first, as you do not want to annoy the customer.

7) Constant Messenger Presence

Messaging apps are leading the way in which people interact. It is reported that after a month of installing a messaging app, the rate of retention doubles over all other apps – 68 percent.

With a constant engaging presence online via a Chatbot you will be able to save money and be available to you customer 24/7.

These days customer retention is just as important as customer acquisition. Chatbot technology allows you to successfully achieve both. Customers need to feel valued and engaged; Chatbots are a perfect way to achieve this.

Smart Convos is here to help your business setup a new Chatbot and looks forward to hearing your ideas. Give us a call (678)799-1284 today!

What is Artificial Intelligence?

What is Artificial Intelligence?

AI Explained

Artificial Intelligence (commonly known as AI) is a term that was coined by John McCarthy in 1956. In simple definition, AI is a section of computer science devoted to simulating ‘intelligence’ in machines and allowing computers to handle or help with tasks that a human normally would.

The ‘machines’ described here can be anything from a small app on your phone to an entire assembly line of robotics. They use a variety of different AI techniques, either combined or independently, to achieve some really great things.

The 3 ‘common’ techniques behind AI are:

  • Natural Language Processing – The understanding of human language in a natural, fluid way
  • Machine Learning – The ability for computers to learn from experiences
  • Deep Learning – A subcategory of machine learning which uses networks to gain knowledge without being ‘supervised’

Current Uses of AI

While AI has been around for a number of years, only recently has it begun to really hit its groove. Voice-activated assistants such as Siri and Alexa are now a common place, especially among the younger generations. Machine learning is used in many different software programs and apps in varying degrees.

In addition to more user acceptance, the technology has also begun to catch up with the ambitions of AI. Faster processing power and more RAM has allowed for deeper learning and quicker response times. APIs have made grabbing data quickly a breeze, and new NLPs such as and DialogFlow (previously help cross the bridge for understanding human language.

AI for Business

The practical uses of AI for business and benefits to companies of any type are huge. Chatbots can help provide customer service 24 hours a day, either in addition to or in replacement of human helpers. Machine and deep learning can help understand user tendencies, thus increasing conversions among all customers, new or returning. Natural language processing makes it easier to connect with your users and provides an easier shopping solution for eCommerce. The list goes on and on!

Your competition may already be implementing some or all of these techniques. Are you?

Smart Convos Can Help!

Whether you have general questions on AI, or are in need of a new artificial intelligence project for your company – Smart Convos can help. Give us a call (770)635-8850 or fill out the form below to get started today!