January 2020 - Smart Convos
What is Smart Convos?

What is Smart Convos?

At Smart Convos, we are working to create AI solutions for businesses. We have dedicated ourselves to creating products that start a conversation with your customers, increase engagement, and make those customers happy. You could say that we are crazy for conversations.

Currently, we offer ConvoBots, ConvoAds, and ConvoPages.

Smart Convos ConvoBot AI Powered Website ChatBot

ConvoBots

Over 50% of consumers say it is important for a business to be reachable and to respond to their messages 24 hours a day, 7 days a week. However, it is nearly impossible to have someone available at all times to respond to consumers’ questions or concerns. Accordingly, this can lead to missed interactions and irritated customers. With a ConvoBot, you do not have to worry about missing these engagements. In fact, the ConvoBot increases engagement by making it easy for consumers to communicate. Not only does our ConvoBot use a familiar interface with a keyboard chat, but it also easily allows visitors to schedule appointments, speak to a representative, or find the answer to their problem. As a result, you can get leads, gain sign-ups, and find out what your customers truly want.

Furthermore, our ConvoBot improves customer experience. As its increasing engagement, the ConvoBot also helps users get to the right page, saving them time and hassle when browsing your website. It also makes them feel cared for because there is “someone” always available to respond to them. Over time, this can help you build better relationships with your customers.

 

ConvoAds

While static display ads are boring and tell customers what to buy, a ConvoAd asks them what they want and helps them find it. Undoubtedly, this helps you interact with your audience. Like the ConvoBot, our ConvoAds utilize a familiar interface that makes it easy for users to engage. Instead of asking them to click on the ad, the ConvoAd gives them an opportunity to speak their mind or get instant recommendations or answers within the ad itself. Ultimately, this makes it more fun for the users to interact with the ad. This more interactive ad also gives you the chance to show your brand through your questions and tone.

Additionally, our ConvoAds allow you to convert through the ad and receive valuable survey and data leads. By asking the right questions, you can find out more about who your customers are and what they want. You can view every user transcript, analytics, data, and more, and these insights and leads can be sent directly to your CRM. Overall, conversational ads, like our ConvoAds, are shown to increase engagement by 87%. See our Gather ConvoAd Live DEMO and talk to one yourself!

 

conversational landing pageConvoPages

With our ConvoPages, you can provide a personalized experience for every visitor. Whether you customize the landing page to suggest products or services or to gain survey knowledge, each customer will receive a unique experience when answering your preset Q&A script. Specifically, if you are suggesting products or services, this personalized experience makes buying easier and increases intent to purchase. As the customer answers questions, you discover what your customers really want. Then, you can provide curated and personalized product suggestions that makes buying more trusted and increases likeliness to purchase. Indeed, there is a 90% increase in conversions with personalized call-to-actions versus standard CTAs. Moreover, ConvoPage’s personalized experiences help with improving the customer’s overall experience. By offering them personalized suggestions, you save your customers time and hassle and can offer solutions 24/7.

Our ConvoPages also increase engagement. They provide an alternative to the typically static landing pages and capture the visitor’s attention. In fact, 84% of people engage when visiting a conversational landing page, and these pages have an average bounce rate of only 16% (out of 1,000 visits).

How does it all work?

We make it easy for businesses to enable AI. All our products are “no-code” solutions that any web designer or marketing professional could implement themselves. For instance, it is easy to build your conversation flow and ask the right questions in your ConvoBot, as shown in our YouTube tutorial. Creating a conversational campaign for your ConvoAd or setting up your ConvoPage are also simple and require no coding! Additionally, you could profit from offering these products in your business.

Do you have any questions or want to learn more about our products? We’re happy to help! Schedule a time with one of our conversational experts to get a FREE overview of our technology or reach us at hello@smartconvos.com.

Smart Convos Welcomes Megan Lawless and Krista Perry to Marketing Team

Smart Convos Welcomes Megan Lawless and Krista Perry to Marketing Team

Smart Convos is excited to welcome Megan Lawless and Krista Perry to our team as interns.

Megan is currently finishing up her last year at Georgia State University studying Marketing. Her interests lie in the entertainment industry and creative design. She enjoys music and traveling to new places.

“I’m excited for this opportunity to work with Smart Convos! The team is wonderful and the concept is revolutionary. I’ve learned a great deal already and I can’t wait to see what we do next.” — Megan Lawless

Krista recently graduated from Kennesaw State University with a B.B.A in Marketing and a minor in Professional Writing. She’s passionate about advertising and entertainment marketing. She also has a love for learning new things and watching bad movie reviews.

“I’m very happy to be joining the team. The opportunity to change advertising and make it more conversational is exciting! Not only will it help businesses, but it’s more engaging for consumers as well.” — Krista Perry

We’re excited to see what Megan and Krista will bring to the company, and as our company continues to grow, we’re also excited to see where we will go next. We hope you will stay with us for that journey!

4 Reasons Marketing Should be More Conversational

4 Reasons Marketing Should be More Conversational

Picture yourself at a party, trapped in a one-sided conversation. The other person does not give you a chance to get a single word in. Still, you listen anyways before they move onto the next person. Then, someone else starts up a conversation with you, one where they engage you with questions and let you take part in the chat. It leaves a greater impact on you.

Marketing works in a similar way. While one-sided marketing is still an effective tool, here are four reasons why marketing should be more conversational.

1. It drives user engagement.

A one-sided conversation doesn’t allow for much engagement from the other person. For instance, very few people interact with standard display ads, a one-way form of communication. In fact, these ads have an average click-through rate (CTR) of only 0.05%. Marketing that is more conversational, on the other hand, makes it easier for consumers to engage with your business. Instead of asking users to click your ad and travel to another site, conversational ads allow them to interact within the ad and get responses in real time from a chatbot. Our ConvoAds also use a familiar interface with a keyboard chat, so users are able to easily answer your questions.

Additionally, conversational ads make it more fun for users to engage. The questions in your ad can give customers a chance to speak their mind or find out more about your company without the commitment of going to a different site or completing a survey. They also receive the satisfaction of instant responses.

2. It provides you with specific data.

By being more conversational, you receive more information from your customers. Even if the CTR was high for display ads, there’s very little data collected in that single click. In comparison, conversational marketing allows you to ask the right questions to get more of the data you need. For example, with a ConvoAd, you can ask questions that help you learn more about who your customers are and what they want. Then, their answers can be analyzed by your team.

3. It builds relationships through the interactions.

These conversations also allow you to build relationships with your customers. Like the party example, being more conversational leaves a greater impact on people than a one-sided conversation. For instance, a standard display ad may deliver your message, but it does not do a great job of building a relationship with that consumer.conversion rates landing pge

In comparison, a ConvoAd provides a personalized conversation that can make your customers feel more appreciated. Furthermore, with an AI powered chatbot on your website, like our ConvoBot, you have the opportunity to create a relationship with every visitor. More importantly, if you collected any contact information during the conversation, you can strengthen that relationship in future messages.

4. It directs users in the right direction.

In most cases, users visit your website with a specific question in mind. With a ConvoBot, you can help customers find what they’re looking for and direct them to the right page. This will save your customers time and eliminate any frustration that may come from browsing the site for too long. Accordingly, this can shorten the sales cycle. Conversational ads can also direct users in the right direction. With a ConvoAd, you can ask what the user is looking for and help them find it in less time.

Looking to offer more personalization and experience to your customers?  Have a web design or marketing agency and are looking to offer more advanced solutions? We can help! Schedule a time with one of our conversational experts to get a FREE overview of our technology so that you can LEARN HOW TO MAKE THESE YOURSELF!

 

 

What is a Conversational Landing Page?

What is a Conversational Landing Page?

Every website has a landing page, but how many of those landing pages can talk? For now just a few, but don’t be surprised if you begin seeing more of them in the near future. Imagine being able to communicate with everyone who clicks onto your website 24/7. From filling orders to finding the perfect new hiree, this technology will revolutionize the way businesses operate online.

So what exactly is a conversational landing page?

Conversational landing pages, or ConvoPages for short, are interactive pages fueled by AI chat. Instead of searching through a website’s potentially confusing layout, the page presents visitors with a simple chat function that provides them with exactly what they need. This makes the experience more streamlined and less time consuming, giving it an advantage over traditional, frustrating landing pages. At Smart Convos, we have found that 84% of people engage when visiting a ConvoPage, with a bounce rate of only 16% (per 1000 visits). This increased interaction can boost sales or interest in your company. Most importantly, though, ConvoPages are not exclusive to certain types of businesses.

Convo Pages are useful for businesses across all industries

b2b retail interactive landing pageFrom retail & sales to staffing & hiring and everything in between, ConvoPages change the way you do business. For example, Brandable Box, a customizable box service, uses its ConvoPage to fill orders. Regular customers can choose exactly what they need, but new customers may not know what size and quantity box to order. By using a preset Q&A transcript to ask the right questions, the chatbot suggests the size and quantity of boxes that best suit the customers demands. This saves the customer’s valuable time and brings a personalized touch that online shopping typically lacks.

ConvoPages also learn information about your visitors through their inputs, which helps the AI deliver more personalized responses. This makes the visitor feel understood, resulting in a positive experience that they are more likely to trust and return to. At Smart Convos, we’ve found that, on average, 56% of people are willing to give away personal data for personalized products. This feature leads to some unique applications, like Relutech’s approach. The IT solutions company uses its ConvoPage to help with the staffing process. By taking personality quizzes and answering questions about their qualifications, potential hirees match with companies that best suit them. Their marketing team made it a fun experience by including an adorable mascot, the “nerdrabbit”. conversational landing page

We believe that the future of e-commerce is conversational, and that you can replace entire websites with a conversational landing page. By harnessing AI, data, and messaging interfaces you can build an experience that your customers will love and appreciate.

If you are interested in how a ConvoPage would benefit your website, schedule a demo with us! In 15 minutes, we can show you how to build your own interactive Convo Page.