Knowledge Archives - Smart Convos
Improve Customer Experience with ConvoPages

Improve Customer Experience with ConvoPages

Customer experience is critical to your company’s success. Positive customer experiences can help you stand out from your competitors, build a positive brand image, and boost sales. In fact, 86% of buyers are willing to pay more for an excellent customer experience. With this in mind, it’s important to invest in ways that can improve your customer experience; and our ConvoPages can are doing and proving that.

Provide a personalized experience to all your visitors

“Oh look! Another landing page, great…” This is what most consumers say when herded to a landing page after clicking on an ad or social media post.  It’s usually the same experience, you see a large slideshow, a couple bullets of information and a submission form, woohoo. Well, at Smart Convos, we want to turn that whole experience around entirely. By using conversational AI, we’ve created ConvoPages, an interactive landing page powered by AI Chat. Its a split screen view of chat on one side and images on the other. Depending on what your customers talk about in the convo, they’ll see different images relative to what they are asking about.

Whether you want to use a ConvoPage to suggest products or services or to gain survey knowledge about your customers, each interaction with the page will be personal and unique. As customers interact with the conversational landing page, it will provide a curated and personalized result. This personalization improves customer experience in several ways.

Conversational Landing Page

First, it saves them time and hassle when searching for what they need. The ConvoPage will point them in the right direction, reducing frustration and the chances of a poor customer experience. Additionally, personalized product or service suggestions make buying easier and more trusted. Indeed, there is a 90% increase in conversions when you use personalized call-to-actions (CTAs) versus standard CTAs. And, in general, personalization creates a better customer experience. Customers enjoy receiving curated results that fit their needs, especially when they can get those suggestions quickly.

Gain insightful data about your customers

When creating your ConvoPage, you build your own quiz or talking form with a custom Q&A script. This allows you to ask the right questions and gets your customers talking about themselves and the products or services they need. In fact, on average  84% of people engage when visiting a conversational landing page and, on average, 56% are willing to give away data for personalized products.

By having a conversation about the products or service you are selling, you’re gaining valuable insights on the audience you’ve set to focus on. If people keep asking the same question, or demanding one particular product then you know what is in demand and can apply that data to your next marketing and advertising campaigns. This data, in turn, can be used to improve your customer experience in the future. For instance, a survey on your ConvoPage could help you find specific ways to create a better customer experience. Or, if you’re suggesting products, you can discover the most popular items and always have them in stock. Regardless of how you’re using the ConvoPage, this customer data is extremely handy in improving customer experience. This information—stats, conversation transcripts, and user data—can be accessed 24/7 through our dashboard.

Offer an advanced technology that stands out

Smart Convos AI Powered Conversational Landing Page

Conversational Landing pages like the ones we offer here at Smart Convos are a new type of technology most people haven’t seen or interacted with before. Brands like FENTY and IPSY use personality quizzes to offer more custom picked products, but its done in a multiple choice click-through fashion, ours are more dynamic through interactive AI chat messaging and imagery.  Because of the nuance of these pages, it has lead to lower bounce rates on average with our customers. Instead of the average 70-80% bounce rate for regular static landing pages, our customers see around 35-55% bounce rate.

Overall, ConvoPages offer a great way to improve your customer experience. People love talking about themselves and getting personalized results for e-commerce, customer service and general information. It gives your visitors a personalized experience and collects insightful data from their conversations with the AI that you can use in the future.

You can build your own ConvoPage by using our platform, or maybe you want us to help build you a convopage? we can do that! Reach out to us at hello@smartconvos.com.. If you’d like to see one of our ConvoPages in action, go take our AI CELEBRITY QUIZ at www.convoquiz.com . You can learn more about our ConvoPages (and our other products) in our “What is Smart Convos?” blog.  Thanks for reading!

 

 

What is Smart Convos?

What is Smart Convos?

At Smart Convos, we are working to create AI solutions for businesses. We have dedicated ourselves to creating products that start a conversation with your customers, increase engagement, and make those customers happy. You could say that we are crazy for conversations.

Currently, we offer ConvoBots, ConvoAds, and ConvoPages.

Smart Convos ConvoBot AI Powered Website ChatBot

ConvoBots

Over 50% of consumers say it is important for a business to be reachable and to respond to their messages 24 hours a day, 7 days a week. However, it is nearly impossible to have someone available at all times to respond to consumers’ questions or concerns. Accordingly, this can lead to missed interactions and irritated customers. With a ConvoBot, you do not have to worry about missing these engagements. In fact, the ConvoBot increases engagement by making it easy for consumers to communicate. Not only does our ConvoBot use a familiar interface with a keyboard chat, but it also easily allows visitors to schedule appointments, speak to a representative, or find the answer to their problem. As a result, you can get leads, gain sign-ups, and find out what your customers truly want.

Furthermore, our ConvoBot improves customer experience. As its increasing engagement, the ConvoBot also helps users get to the right page, saving them time and hassle when browsing your website. It also makes them feel cared for because there is “someone” always available to respond to them. Over time, this can help you build better relationships with your customers.

 

ConvoAds

While static display ads are boring and tell customers what to buy, a ConvoAd asks them what they want and helps them find it. Undoubtedly, this helps you interact with your audience. Like the ConvoBot, our ConvoAds utilize a familiar interface that makes it easy for users to engage. Instead of asking them to click on the ad, the ConvoAd gives them an opportunity to speak their mind or get instant recommendations or answers within the ad itself. Ultimately, this makes it more fun for the users to interact with the ad. This more interactive ad also gives you the chance to show your brand through your questions and tone.

Additionally, our ConvoAds allow you to convert through the ad and receive valuable survey and data leads. By asking the right questions, you can find out more about who your customers are and what they want. You can view every user transcript, analytics, data, and more, and these insights and leads can be sent directly to your CRM. Overall, conversational ads, like our ConvoAds, are shown to increase engagement by 87%. See our Gather ConvoAd Live DEMO and talk to one yourself!

 

conversational landing pageConvoPages

With our ConvoPages, you can provide a personalized experience for every visitor. Whether you customize the landing page to suggest products or services or to gain survey knowledge, each customer will receive a unique experience when answering your preset Q&A script. Specifically, if you are suggesting products or services, this personalized experience makes buying easier and increases intent to purchase. As the customer answers questions, you discover what your customers really want. Then, you can provide curated and personalized product suggestions that makes buying more trusted and increases likeliness to purchase. Indeed, there is a 90% increase in conversions with personalized call-to-actions versus standard CTAs. Moreover, ConvoPage’s personalized experiences help with improving the customer’s overall experience. By offering them personalized suggestions, you save your customers time and hassle and can offer solutions 24/7.

Our ConvoPages also increase engagement. They provide an alternative to the typically static landing pages and capture the visitor’s attention. In fact, 84% of people engage when visiting a conversational landing page, and these pages have an average bounce rate of only 16% (out of 1,000 visits).

How does it all work?

We make it easy for businesses to enable AI. All our products are “no-code” solutions that any web designer or marketing professional could implement themselves. For instance, it is easy to build your conversation flow and ask the right questions in your ConvoBot, as shown in our YouTube tutorial. Creating a conversational campaign for your ConvoAd or setting up your ConvoPage are also simple and require no coding! Additionally, you could profit from offering these products in your business.

Do you have any questions or want to learn more about our products? We’re happy to help! Schedule a time with one of our conversational experts to get a FREE overview of our technology or reach us at hello@smartconvos.com.

4 Reasons Marketing Should be More Conversational

4 Reasons Marketing Should be More Conversational

Picture yourself at a party, trapped in a one-sided conversation. The other person does not give you a chance to get a single word in. Still, you listen anyways before they move onto the next person. Then, someone else starts up a conversation with you, one where they engage you with questions and let you take part in the chat. It leaves a greater impact on you.

Marketing works in a similar way. While one-sided marketing is still an effective tool, here are four reasons why marketing should be more conversational.

1. It drives user engagement.

A one-sided conversation doesn’t allow for much engagement from the other person. For instance, very few people interact with standard display ads, a one-way form of communication. In fact, these ads have an average click-through rate (CTR) of only 0.05%. Marketing that is more conversational, on the other hand, makes it easier for consumers to engage with your business. Instead of asking users to click your ad and travel to another site, conversational ads allow them to interact within the ad and get responses in real time from a chatbot. Our ConvoAds also use a familiar interface with a keyboard chat, so users are able to easily answer your questions.

Additionally, conversational ads make it more fun for users to engage. The questions in your ad can give customers a chance to speak their mind or find out more about your company without the commitment of going to a different site or completing a survey. They also receive the satisfaction of instant responses.

2. It provides you with specific data.

By being more conversational, you receive more information from your customers. Even if the CTR was high for display ads, there’s very little data collected in that single click. In comparison, conversational marketing allows you to ask the right questions to get more of the data you need. For example, with a ConvoAd, you can ask questions that help you learn more about who your customers are and what they want. Then, their answers can be analyzed by your team.

3. It builds relationships through the interactions.

These conversations also allow you to build relationships with your customers. Like the party example, being more conversational leaves a greater impact on people than a one-sided conversation. For instance, a standard display ad may deliver your message, but it does not do a great job of building a relationship with that consumer.conversion rates landing pge

In comparison, a ConvoAd provides a personalized conversation that can make your customers feel more appreciated. Furthermore, with an AI powered chatbot on your website, like our ConvoBot, you have the opportunity to create a relationship with every visitor. More importantly, if you collected any contact information during the conversation, you can strengthen that relationship in future messages.

4. It directs users in the right direction.

In most cases, users visit your website with a specific question in mind. With a ConvoBot, you can help customers find what they’re looking for and direct them to the right page. This will save your customers time and eliminate any frustration that may come from browsing the site for too long. Accordingly, this can shorten the sales cycle. Conversational ads can also direct users in the right direction. With a ConvoAd, you can ask what the user is looking for and help them find it in less time.

Looking to offer more personalization and experience to your customers?  Have a web design or marketing agency and are looking to offer more advanced solutions? We can help! Schedule a time with one of our conversational experts to get a FREE overview of our technology so that you can LEARN HOW TO MAKE THESE YOURSELF!

 

 

How to Create a ConvoBot

How to Create a ConvoBot

Conversational advertising is changing the way that companies interact with their customers. Using this technology has been proven to increase engagement and conversions. Chatbots are here to stay and it’s the perfect time to integrate them into your company’s marketing strategy. You can get started today at signup.smartconvos.com. In this article, we’ll walk you through the steps of creating a ConvoBot.

Just getting started? Check out our article on How to Create Your First Conversational Campaign.

  1. On the main Campaigns page, select the campaign you’d like to work on and click Create New Channel.
  2. On the Channel Selection page, click on Select ConvoBot.
  3. Enter the Basic Information for your ConvoBot. What will you call it and what would you like for it to do? Select a goal type and number, so that you can keep track of whether the bot is hitting its goals. Also, include what website you plan to put the bot on, and the services that your company offers. When you’re done, click Next.
  4. Now, create the design of your ConvoBot. Enter a header title showing what you want to appear at the top of the chat window. Write a text field placeholder to show in the message entry box until the customer starts typing. You can also choose your avatar or upload a small image to use instead.
  5. When you’re happy with how your bot looks, click Submit & Finalize

Congratulations, you’ve just created a ConvoBot!

Next, you need to tell your bot what to say to customers. Read this article on How to Create a Bot Script to learn more.

If you have any questions, we’re here to help! Click Support on the bottom left-hand side of the screen and send us a message, or feel free to give us a call if you require immediate assistance.

How to Create a ConvoAd

How to Create a ConvoAd

Conversational advertising is changing the way that companies interact with their customers. Using this technology has been proven to increase engagement and conversions. Chatbots are here to stay and it’s the perfect time to integrate them into your company’s marketing strategy. You can get started today at signup.smartconvos.com. In this article, we’ll walk you through the steps of creating a ConvoAd.

Just getting started? Read our previous article on How to Create Your First Conversational Campaign.

  1. Once you’ve created a campaign, you can start adding channels. Let’s create a channel for the My Awesome Brand! campaign.
  2. Select which kind of channel you want to create. You can choose a ConvoBot, which is typically placed onto your own website, or a ConvoAd, which is distributed as a display advertisement through other websites. Let’s start by creating a ConvoAd.
  3. First, enter the Basic Information for your advertisement. Create a title, description, and goal for your bot. You can also set a budget and timeline for your advertisement, as well as indicating which demographics you wish to target. Click Next when you’re ready to move forward.
  4. On this screen, you can customize what your ConvoAd will look like. Upload your own logo file and ad creative, and choose your avatar and theme color. Once you’re happy with how it looks, click Submit and Finalize.

Congratulations, you’ve just created your first ConvoAd!

Next, you need to tell your bot what to say to customers. Read this article on How to Create a Bot Script to learn more.

If you have any questions, we’re here to help! Click Support on the bottom left-hand side of the screen and send us a message, or feel free to give us a call if you require immediate assistance.

How to Create Your First Conversational Campaign

How to Create Your First Conversational Campaign

Conversational advertising is changing the way that companies interact with their customers. Using this technology has been proven to increase engagement and conversions. Chatbots are here to stay and it’s the perfect time to integrate them into your company’s marketing strategy. You can get started today at signup.smartconvos.com. After you create your login, just follow these easy steps to create your first campaign.

  1. Click the triangle at the top right of the screen, then select Add Campaign.
  2. Give your campaign a name, then click submit.
  3. Congratulations, you’ve just created your first campaign! Click View Campaigns to return to the campaign dashboard, where you can view all your campaigns and add Channels.

Currently, we offer two types of Channels that you can create on your own:

  • ConvoAds are chatbots that exist within a display advertisement. You can distribute your ConvoAd through any DSP that accepts third-party ad tags, or take advantage of our partnerships with AudienceX and Centro to have us distribute them for you. Read this article to learn How to Create a ConvoAd.
  • ConvoBots are chatbots that you can put into the code for your company’s website. They can answer questions, gather customer information, or direct them around the site. Read this article to learn How to Create a ConvoBot.

A third type of Channel is coming soon! ConvoPages are landing pages featuring a chatbot that can provide personalized content throughout the page based on the customer’s conversation with the bot. We working hard to integrate this process into our self-service platform. For now, customers interested in setting up a Conversational Landing Page can contact us at hello@smartconvos.com to work directly with a developer to make your vision a reality.

If you have any questions, we’re here to help! Click Support on the bottom left-hand side of the screen and send us a message, or feel free to give us a call if you require immediate assistance.