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How to Create a Bot Script

How to Create a Bot Script

Conversational advertising is changing the way that companies interact with their customers. Using this technology has been proven to increase engagement and conversions. Chatbots are here to stay and it’s the perfect time to integrate them into your company’s marketing strategy. You can get started today at signup.smartconvos.com.

Just getting started? Read our previous article on How to Create Your First Conversational Campaign.

Once you’ve created your ConvoAd or ConvoBot, you need to tell it what to say. Follow these easy steps to create a script for your bot to use when speaking with customers.

  1. After you’ve submitted and finalized the design for your ad or bot, you will be directed to the Conversation Flow Screen. You have multiple options on this screen. Let’s start by adding a bot message.conversational ad chat bot
  2. In the text field, type what you’d like for the bot to say. Then click submit.conversational ad chat bot
  3. Another option is to Prompt a User Action. Use this when you want to ask something of your customer.conversational advertising chat bot
  4.  For this first prompt, we will ask the user what their name is. To do this, we select the tab that says Ask Question, and then from the circled drop-down, select Name. The question and response text will automatically populate, but you can edit them to say something different if you prefer. Click Submit when you are done.conversational display ad chat bot
  5.  Another option under Prompt User Action is Quick Replies. Use this when you want to give the customer some options for responses that they can choose between. Type your message in the field and then type the reply options. You can add more options by clicking Add Quick Reply. When you’re done editing the message and options, click Submit.conversational ad chat bot
  6. Now that we’ve given the customer some options to choose between, we need to create a custom response for each option. Start by clicking the first option.conversational ad chat bot
  7.  You can add a bot message, as we’ve done, by clicking create new message. You can also click Connect to Existing Path to link your customer into another part of the conversation. Use the back arrow to return to the main conversation script.
  8. When you click Existing Path, you’ll see this drop down which lists the entire conversation you’ve created so far. If you want to link them back into a later point, you need to have already created that message or question, as we’ve done with this request for the customer’s email address. Once you’ve picked the place that the conversation should pick up, click Submit. 
  9. You might change your mind about a message that you’ve created. Place your cursor over the message to be given the option to edit or delete the message.
  10. You can click See Basic Transcript to get an overview of what your conversation will look like.
  11. You can save a draft of the conversation and come back to edit it later. Once you’re happy with the script you’ve created, click Publish. The script will then be submitted to our Quality Control review process. Your bot will be ready to chat in 24-48 hours.
  12. In the meantime, you can immediately access the code for your ConvoAd or ConvoBot. Click Get Your Code on the left hand menu.
  13. You’ll then see your embed code, which you can put into your website or the dashboard for your DSP provider.

Congratulations! You’ve just created your first Conversational AI script.

If you have any questions, we’re here to help! Click Support on the bottom left-hand side of the screen and send us a message, or feel free to give us a call if you require immediate assistance.

6 Ways Conversational AI Increases Engagement

6 Ways Conversational AI Increases Engagement

Increasingly, the world we live in revolves around the internet. People are becoming more familiar with its use, and things that used to excite us are now seen as standard. You can stream videos from your phone rather than waiting hours for a download. Emojis have gone from 🙂 to having personalities, genders, and more. As the amount of sophistication on the internet increases, it’s become more difficult to engage an audience. Banner ads and pop-ups just aren’t cutting it; they’re wallpaper that gets blocked and ignored.

Conversational AI powered advertising  has the potential to take your advertising to the next level. Instead of fighting to be seen, you’re giving your customer a chance to be heard. Here are the top six reasons why Conversational AI reaches customers and increases engagement.

1. It reaches people WHERE they are.

It’s already possible to advertise to your customers at the sites they commonly visit. Display ads can be configured to target websites through keywords, demographics, and more. However, engagement rates for standard display ads are abysmal. The average conversion rate for a display ad is 0.77%. In the US alone, 27.5 million internet users visit news and media sites, but that traffic is wasted when they simply read the article and ignore your display ad. Conversational Ads can reach out to your customers and engage them in content they care about.

2. It reaches people HOW they know

Social media and messaging app usage has exploded. Usage rates of messaging programs such as What’s App, Facebook Messenger, and more, range from 70-97% in most countries around the world. Millennials, in particular, use messaging as their primary form of communication. Customers already want to message with your business: 89% of consumers say that they would like to use messaging to talk to businesses. Online conversations are familiar to your audience; they’re already having them. Conversational ads give you a way to engage with customers that feels like a normal part of their day.

3. It provides QUICK and EASY answers

If your customers need to speak with a person in order to get their question answered, then most likely they’re going to have to wait. A study from 2016 showed that the average consumer will spend approximately 43 days of their life on hold. No one enjoys waiting for answers either: 66% of people will consider switching to a competitor if left on hold longer than they expected. Rather than having your customer wait for a person to answer the phone or respond to an email, Conversational AI provides a way to answer their questions instantly.

4. It has the APPEAL of new technology

In addition to the convenience of using a chatbot, it’s also something that people are curious about. A 2016 study by HubSpot found that 86% of people are interested in interacting with AI tools. In that same survey, 47% of respondents said they would be open to buying something just by speaking to a chatbot. Conversational AI is the next big thing and your customers want to try it out.

5. It lets them SHARE information

Customers are becoming aware of all the ways that their personal data is collected, and they aren’t always happy about it. 61% of consumers prefer personalized advertising, but consumers have strong opinions on how companies are getting data from them. The secret to success lies in how personalization is done. Customers want companies to use the information they are willing to voluntarily provide, rather than getting it from outside sources. Conversational AI gives the opportunity for a consumer to share the information they feel comfortable with and get the best possible results.

6. It makes CONVERSIONS go up

At the end of the day, your number one goal is to convert that advertisement into a site visit, lead, or sale. A study by HubSpot found that, as compared to generic calls-to-action, personalized calls-to-action converted at a rate of 202% better. Consumers want to see things that are relevant to them. Conversational AI powered ads gives them individual attention that ends with a personalized recommendation they will want to click.

If you want to increase your customer engagement, stop paying for wallpaper and start having conversations. Visit here to learn more and sign up for a free trial of our conversational marketing platform.

How to Get Started with Your ConvoBot

How to Get Started with Your ConvoBot

There’s a lot of questions when it comes to Artificial Intelligence in business right now. Many Industries are finding new ways everyday to integrate smart technology into the business processes. At Smart Convos, we focus on the quality of interaction your customers (or potential customers) are having by offering a one on one conversation that allows them to build trust with your brand. Our AI is able to provide quick answers to questions for your users while gaining customer data and insight for your business. This blog below will layout exactly “HOW TO” sign up and get started using your bot and how it will then continue to benefit your company over time.

STEP 1 – SIGN UP

It’s that simple. Sign up here — follow the quick registration process and we’ll be in business. You’ll provide us information like: business name, type of business, main lead type needed, design preferences and so forth.

Smart Convos AI Conversational Marketing SAAS Platform

STEP 2 – CREATE THE BOT

We take the information provided, do further research into your company and even ask you to provide us your basic FAQ, sales transcripts and any other important operational information. After that gathers, we “feed the bot” your information. It learns everything it can about you and starts getting in the routine of working for you.

 

Smart Convos AI Conversational Marketing SAAS Platform

STEP 3 – PLUG IN THE BOT

Once it’s ready to go, we’ll provide you with a short code tag to place on your site. The ConvoBot will then start doing its job interacting with customers and gathering leads for your sales team. After every lovely conversation, you’ll receive an email containing a transcript of the entire interaction; see what the user chose, said, asked, AI responses and their sales lead data such as Name, Phone and Email.

Smart Convos AI Conversational Marketing SAAS Platform

Users Are Greeted by Your ConvoBot and Prompted to Interact

STEP 4 – BRING IN LEADS AND DATA

After that, it’s pretty easy. Just sit back and watch the conversations flow. With your Smart Convos account, you’ll have a private dashboard to log in to the provides weekly and monthly metrics on how your bot is performing. See daily user rates, monthly conversion rates (we see an average of 5-9%), and other statisical data all in one easy to use control panel. With our Premium packages, we offer LIVE CHAT Takeover so you can personally jump in and speak to live customers on your website.

Smart Convos AI Conversational Marketing SAAS Platform

STEP 5 – FOLLOWING THROUGH

Now that you’re getting all the leads, follow through. We can hook conversations into your Sales CRM or API to funnel leads to your sales team. Your ConvoBot will also learn on its own and start making suggestions for improvements. We can edit/add question and responses that you learn your customers want to know about. People asking about pricing? We can teach the bot to give the right answers! There are so many benefits and ways you can make ConvoBot work for you and your customers. Feel free to ask us here and Smart Convos for help getting started or customizing your bot.

Smart Convos AI Conversational Marketing SAAS Platform

Smart Convos AI Conversational Marketing SAAS Platform

Thanks for Reading!

What is Artificial Intelligence?

What is Artificial Intelligence?

AI Explained

Artificial Intelligence (commonly known as AI) is a term that was coined by John McCarthy in 1956. In simple definition, AI is a section of computer science devoted to simulating ‘intelligence’ in machines and allowing computers to handle or help with tasks that a human normally would.

The ‘machines’ described here can be anything from a small app on your phone to an entire assembly line of robotics. They use a variety of different AI techniques, either combined or independently, to achieve some really great things.

The 3 ‘common’ techniques behind AI are:

  • Natural Language Processing – The understanding of human language in a natural, fluid way
  • Machine Learning – The ability for computers to learn from experiences
  • Deep Learning – A subcategory of machine learning which uses networks to gain knowledge without being ‘supervised’

Current Uses of AI

While AI has been around for a number of years, only recently has it begun to really hit its groove. Voice-activated assistants such as Siri and Alexa are now a common place, especially among the younger generations. Machine learning is used in many different software programs and apps in varying degrees.

In addition to more user acceptance, the technology has also begun to catch up with the ambitions of AI. Faster processing power and more RAM has allowed for deeper learning and quicker response times. APIs have made grabbing data quickly a breeze, and new NLPs such as Wit.ai and DialogFlow (previously API.ai) help cross the bridge for understanding human language.

AI for Business

The practical uses of AI for business and benefits to companies of any type are huge. Chatbots can help provide customer service 24 hours a day, either in addition to or in replacement of human helpers. Machine and deep learning can help understand user tendencies, thus increasing conversions among all customers, new or returning. Natural language processing makes it easier to connect with your users and provides an easier shopping solution for eCommerce. The list goes on and on!

Your competition may already be implementing some or all of these techniques. Are you?

Smart Convos Can Help!

Whether you have general questions on AI, or are in need of a new artificial intelligence project for your company – Smart Convos can help. Give us a call (770)635-8850 or fill out the form below to get started today!

5 Ways Chatbots Help Companies Gain Leads

5 Ways Chatbots Help Companies Gain Leads

How Chatbots can help Companies gain Leads

Chatbots are the fastest-growing marketing trend and fast proving to be a powerful tool in the marketer’s toolbox. Customers are insisting and expecting to be engaged, and interactive marketing tools such as Chatbots are leading the way in meaningful, real-time customer engagement.

Chatbots are computer programs designed to mimic human conversation. These programs use machine learning or hard coding to learn the nuances and keys in human conversation to interact with customers via an online platform. Smart Convos is the leading emerging AI Chatbot company in Atlanta, Georgia.

Here are a few ideas on how you can use this Conversational Marketing Technology to generate leads:

1) Real-time, meaningful engagement

Customers tend to expect instant access to information or immediate responses to inquiries. The faster you are able to respond, the better for your company’s reputation. With human-only customer relations staff, that’s just not possible. Chatbots are able to handle most common information queries and FAQs 24/7 every day of the year. Simple customer queries such as contact details, delivery times, delivery costs, opening hours and updates can be accessed easily and at anytime. Our Technology’s AI is available just like this and learns more about your customers everyday.

2) Constant sharing and interaction

Providing the proper content at the right time will translate into good business for your company. With Conversational AI technology, you can inform your customers of any specials, price discounts, or updates to your product and service offerings that are always current. Getting that information to a customer will make them feel more attending to or thought of, growing loyalty to your brand.

3) Relevant feedback and data


Chatbots allow you to collect invaluable information directly from your customers. You will be in a better position to offer customers exactly what they need from their direct feedback. Our technology also allows you to conduct a bit of market research by asking the right questions about what your customers are expecting of your service. Relevant and cleaned up data will mean a better-prepared sales team once they submit their info (as a lead through chat).

4) Better User Interaction

Chatbots offer better direct customer interaction than your blog or website landing page. They allow you to start a two-way conversation with your customer to find out more information from them. Not only are customers getting access to you, but you are also gathering loads of data about their wants, needs and expectations.

5) Re-targeting through Ads

According to research, Facebook Messenger has a far higher open rate than email. Using Facebook Messenger to communicate with your customers are far more beneficial than email. People are far more likely to open chat apps to check their messages than to open email messages. You can use a Chatbot interaction to drive more customers to your website. Also, people are using chat apps a lot more to engage with their favorite brands.

The growth in popularity of Chatbots shows no sign of slowing down. They are great for providing an amazing customer experience and generating leads. With a well thought out Chatbot strategy, you have an invaluable tool for moving your business to the next level.

If you are looking for a chatbot company in Atlanta, Smart Convos is here! Call us about setting up a chat bot on your website today!