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How to Create a Bot Script

How to Create a Bot Script

Conversational advertising is changing the way that companies interact with their customers. Using this technology has been proven to increase engagement and conversions. Chatbots are here to stay and it’s the perfect time to integrate them into your company’s marketing strategy. You can get started today at

Just getting started? Read our previous article on How to Create Your First Conversational Campaign.

Once you’ve created your ConvoAd or ConvoBot, you need to tell it what to say. Follow these easy steps to create a script for your bot to use when speaking with customers.

  1. After you’ve submitted and finalized the design for your ad or bot, you will be directed to the Conversation Flow Screen. You have multiple options on this screen. Let’s start by adding a bot message.conversational ad chat bot
  2. In the text field, type what you’d like for the bot to say. Then click submit.conversational ad chat bot
  3. Another option is to Prompt a User Action. Use this when you want to ask something of your customer.conversational advertising chat bot
  4.  For this first prompt, we will ask the user what their name is. To do this, we select the tab that says Ask Question, and then from the circled drop-down, select Name. The question and response text will automatically populate, but you can edit them to say something different if you prefer. Click Submit when you are done.conversational display ad chat bot
  5.  Another option under Prompt User Action is Quick Replies. Use this when you want to give the customer some options for responses that they can choose between. Type your message in the field and then type the reply options. You can add more options by clicking Add Quick Reply. When you’re done editing the message and options, click Submit.conversational ad chat bot
  6. Now that we’ve given the customer some options to choose between, we need to create a custom response for each option. Start by clicking the first option.conversational ad chat bot
  7.  You can add a bot message, as we’ve done, by clicking create new message. You can also click Connect to Existing Path to link your customer into another part of the conversation. Use the back arrow to return to the main conversation script.
  8. When you click Existing Path, you’ll see this drop down which lists the entire conversation you’ve created so far. If you want to link them back into a later point, you need to have already created that message or question, as we’ve done with this request for the customer’s email address. Once you’ve picked the place that the conversation should pick up, click Submit. 
  9. You might change your mind about a message that you’ve created. Place your cursor over the message to be given the option to edit or delete the message.
  10. You can click See Basic Transcript to get an overview of what your conversation will look like.
  11. You can save a draft of the conversation and come back to edit it later. Once you’re happy with the script you’ve created, click Publish. The script will then be submitted to our Quality Control review process. Your bot will be ready to chat in 24-48 hours.
  12. In the meantime, you can immediately access the code for your ConvoAd or ConvoBot. Click Get Your Code on the left hand menu.
  13. You’ll then see your embed code, which you can put into your website or the dashboard for your DSP provider.

Congratulations! You’ve just created your first Conversational AI script.

If you have any questions, we’re here to help! Click Support on the bottom left-hand side of the screen and send us a message, or feel free to give us a call if you require immediate assistance.

How to Get Started with Your ConvoBot

How to Get Started with Your ConvoBot

There’s a lot of questions when it comes to Artificial Intelligence in business right now. Many Industries are finding new ways everyday to integrate smart technology into the business processes. At Smart Convos, we focus on the quality of interaction your customers (or potential customers) are having by offering a one on one conversation that allows them to build trust with your brand. Our AI is able to provide quick answers to questions for your users while gaining customer data and insight for your business. This blog below will layout exactly “HOW TO” sign up and get started using your bot and how it will then continue to benefit your company over time.


It’s that simple. Sign up here — follow the quick registration process and we’ll be in business. You’ll provide us information like: business name, type of business, main lead type needed, design preferences and so forth.

Smart Convos AI Conversational Marketing SAAS Platform


We take the information provided, do further research into your company and even ask you to provide us your basic FAQ, sales transcripts and any other important operational information. After that gathers, we “feed the bot” your information. It learns everything it can about you and starts getting in the routine of working for you.


Smart Convos AI Conversational Marketing SAAS Platform


Once it’s ready to go, we’ll provide you with a short code tag to place on your site. The ConvoBot will then start doing its job interacting with customers and gathering leads for your sales team. After every lovely conversation, you’ll receive an email containing a transcript of the entire interaction; see what the user chose, said, asked, AI responses and their sales lead data such as Name, Phone and Email.

Smart Convos AI Conversational Marketing SAAS Platform

Users Are Greeted by Your ConvoBot and Prompted to Interact


After that, it’s pretty easy. Just sit back and watch the conversations flow. With your Smart Convos account, you’ll have a private dashboard to log in to the provides weekly and monthly metrics on how your bot is performing. See daily user rates, monthly conversion rates (we see an average of 5-9%), and other statisical data all in one easy to use control panel. With our Premium packages, we offer LIVE CHAT Takeover so you can personally jump in and speak to live customers on your website.

Smart Convos AI Conversational Marketing SAAS Platform


Now that you’re getting all the leads, follow through. We can hook conversations into your Sales CRM or API to funnel leads to your sales team. Your ConvoBot will also learn on its own and start making suggestions for improvements. We can edit/add question and responses that you learn your customers want to know about. People asking about pricing? We can teach the bot to give the right answers! There are so many benefits and ways you can make ConvoBot work for you and your customers. Feel free to ask us here and Smart Convos for help getting started or customizing your bot.

Smart Convos AI Conversational Marketing SAAS Platform

Smart Convos AI Conversational Marketing SAAS Platform

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