What is a Conversational Landing Page? - Smart Convos

Every website has a landing page, but how many of those landing pages can talk? For now just a few, but don’t be surprised if you begin seeing more of them in the near future. Imagine being able to communicate with everyone who clicks onto your website 24/7. From filling orders to finding the perfect new hiree, this technology will revolutionize the way businesses operate online.

So what exactly is a conversational landing page?

Conversational landing pages, or ConvoPages for short, are interactive pages fueled by AI chat. Instead of searching through a website’s potentially confusing layout, the page presents visitors with a simple chat function that provides them with exactly what they need. This makes the experience more streamlined and less time consuming, giving it an advantage over traditional, frustrating landing pages. At Smart Convos, we have found that 84% of people engage when visiting a ConvoPage, with a bounce rate of only 16% (per 1000 visits). This increased interaction can boost sales or interest in your company. Most importantly, though, ConvoPages are not exclusive to certain types of businesses.

Convo Pages are useful for businesses across all industries

b2b retail interactive landing pageFrom retail & sales to staffing & hiring and everything in between, ConvoPages change the way you do business. For example, Brandable Box, a customizable box service, uses its ConvoPage to fill orders. Regular customers can choose exactly what they need, but new customers may not know what size and quantity box to order. By using a preset Q&A transcript to ask the right questions, the chatbot suggests the size and quantity of boxes that best suit the customers demands. This saves the customer’s valuable time and brings a personalized touch that online shopping typically lacks.

ConvoPages also learn information about your visitors through their inputs, which helps the AI deliver more personalized responses. This makes the visitor feel understood, resulting in a positive experience that they are more likely to trust and return to. At Smart Convos, we’ve found that, on average, 56% of people are willing to give away personal data for personalized products. This feature leads to some unique applications, like Relutech’s approach. The IT solutions company uses its ConvoPage to help with the staffing process. By taking personality quizzes and answering questions about their qualifications, potential hirees match with companies that best suit them. Their marketing team made it a fun experience by including an adorable mascot, the “nerdrabbit”. conversational landing page

We believe that the future of e-commerce is conversational, and that you can replace entire websites with a conversational landing page. By harnessing AI, data, and messaging interfaces you can build an experience that your customers will love and appreciate.

If you are interested in how a ConvoPage would benefit your website, schedule a demo with us! In 15 minutes, we can show you how to build your own interactive Convo Page.